1 min:16 sec

      Whatās the worldās most recognizable brand name? Coca-Cola, of course. But do you recognize the name "Roberto Goizueta"? Heās the man who led Coke into the forefront of America and the worldās most profitable companies. Our guest next week is David Greising, the author of Iād Like the World to Buy a Coke, the first biography of the late Roberto Goizueta.

This Program will be available here at 3:00 pm EDT Saturday, October 24, and will be broadcast in Atlanta on WGUN-AM 1010 at 10:00 pm, Friday, October 23, and at 2:00 pm, Saturday, October 24.

The Paula Gordon Show is broadcast in Atlanta Saturdays at 2:00 PM, Friday evenings at 10:00 PM and every weekday morning from 6:30 to 7:00 on WGUN-AM 1010.
It's The Cure for the Common Commute.^SM