The Paula Gordon Show |
Conversation 1 Dr. Bransome describes to Paula Gordon and Bill Russell the origins and importance of the United States Pharmacopeia, chartered by Congress in 1820 to provide standards for the identity, purity and strength of medications. He describes why it is critical for patients to take their place along side physicians and pharmacists, all three responsible for knowing about the drugs and natural remedies we take. |
Conversation 2 As more and more pharmaceuticals become available every day, Dr. Bransome explains why we need better standardization, better information for taking drugs and better ways to avoid making mistakes using them. He describes the massive information physicians must now access in making decisions and tells why care givers and getters can't wait until computer-based "expert systems" become available. He warns people of the dangers of misinformation available about drugs on the Internet. He describes how best to use the Consumer Reports' Complete Drug Reference to become a better consumer of drugs. |
Conversation 3 Dr. Bransome is adamant that the best patient is the best informed patient and describes how to play that role in our own health care. He describes how computer technology may some day improve health care, comparing the models being developed in Europe and America and contrasting them to different approaches being taken in America, one in the civilian sector, one in the military. He describes how to ask effective questions of your doctor and tells why doing so is vital to your health and well being. Dr. Bransome describes the powerful ill-effects of not getting or following instructions on drug use. He tells us why the real argument about "managed care" is who is doing the "managing." |
Conversation 4 Dr. Bransome makes a powerful case for patient responsibility, from the drug counter to the death bed. He points out the significant causes of chronic illnesses in this country are behavioral and suggests what we should do to move toward "disease management." He offers the Complete Drug Reference as one more tool in that pursuit. |
Conversation 5 Alternative treatments and botanicals are facing increased scrutiny by the US Pharmacopeia and others, including the Food and Drug Administration. Dr. Bransome describes how our knowledge about the chemical message systems in the body has exploded and explains how important those systems -- which together are called endocrinology -- are in interaction with the drugs we take. |
Conversation 6 Dr. Bransome gives a quick course on how to use the Consumer Drug ReferenceÊ(CDR), from how to find the drug in which you are interested to when to call the doctor. He compares the CDR to the Physician's Desk Reference which is paid for by drug companies and given free to doctors. He applauds the accessible writing style of the CDR. Dr. Bransome tells us what he sees as the impact of television advertising for prescription drugs. Once again, he urges a dialogue between patient and physician with the active participation of one's pharmacist. |
Acknowledgements We were pleased Dr. Bransome's wife joined us as we talked the Dr. Bransome. Mrs. Bransome is also an advocate for patients, particularly those with diabetes. Together, they drove through torrential rains to be with us and we are grateful. |